Boscov's East
4500 Perkiomen Avenue, Reading, PA 19606
Hours: Monday through Saturday 10am-9pm, Sunday 11am-5pm

Telephone: (610) 779-2000
Boscov's East
Store Manager
Joanne Barker
E-mail The Store Manager at
Joanne.Barker@Boscov.com
Boscov's Greenery Restaurant
M-S 7:30 - 7:00 Sun 9:00-3:00
Description - Innovative New Menus featuring Cobb Salad, Chicken Caesar Salad and Deli Sandwiches.
Dinners Served Daily.

Catering available at your location, offering Weddings, Cocktail Receptions, B'Nai Mitzvahs and more.
Menus designed to your expectations. Call 610-370-3718

Boscov's East Events

FROM THE HEART Event
Saturday, February 11, 2012
11AM to 3PM, Boscov's EAST

Join Boscov's and the American Heart Association for a special day of giving and heart health awareness.

Show how much you care by joining Boscov's in the fight against heart disease.  Purchase a paper heart for $1 from one of our sales associates or at our Boscov's Courtesy Desk.  All proceeds will benefit the American Heart Association.

Fun for the Family (Petites Department)
American Heart Association Information Table
        Receive FREE information on heart disease, stroke and fundraising events in Berks County

FREE Blood Pressure Screening
        Provided by Covenant Home Care and Berks Visiting Nurses Association

FREE Stroke Risk Assessments
        Provided by HEALTHSOUTH and St. Joseph's Medical Center

Cardiac Rehab Program at St. Joseph's Medical Center
        Visit with the representative from St. Joseph's Medical Center and learn about their Cardiac               Rehab Program.

St. Joseph's Medical Center Information Table

FREE Heart Healthy Cooking Demo
        Provided by Andrew Gera from Berkshire Commons, a Senior Living Community

The Spine and Wellness Center of Exeter
        Visit with the representative to receive FREE health information on weight loss, chiropractics,             acupuncture, physical therapy and emotional wellness.  Also, receive a card for FREE Bone               Density Screening.

Participating Organizations:
American Heart Association
Berks Visiting Nurse Association
Berkshire Commons, a Senior Living Community
Covenant Home Care
HEALTHSOUTH
St. Joseph's Medical Center
The Spine and Wellness Center of Exeter

Register to Win these Prizes:
George Foreman Grill (Value $40)
Omron Blood Pressure Monitor (Value $70)
Fragrance Gift Basket (Value $100)

Valentine's Dinner Promotion
Happy Valentine's Day from Boscov's North and East Family Restaurants.  Take your Valentine to dinner at Boscov's North on any evening, Monday, February 13 through Tuesday, February 14, 2012 or Boscov's East on any evening, Tuesday, February 14 through Thursday, February 16, 2012.  Enjoy a delicious dinner in a unique atmosphere and your Valentine's dinner entree is HALF PRICE with the purchase of another dinner entree of equal or greater value.  To take advantage of this special Valentine's Day offer, stop by Boscov's Courtesy Desk to pick up your invitation.

CAMPUS OF COURSES
Winter session begins on Sunday, January 29, 2012...

It's back to the classroom for people of all ages!  Boscov's invites you to come back to the classroom for the winter session of our popular Campus of Courses.  Check over the courses listed, select the ones you like, then register as soon as possible.  Payment is required at the time of registration and may be made in cash, check or with a Boscov's Credit Card only.  Registrations by phone will be taken only for those who are using a Boscov's Credit Card or registering for a FREE class.  Registration for the North classes will also be taken at the North Courtesy Desk, and registration for East classes will be taken at the East Courtesy Desk.  Registration forms may also be mailed to the appropriate stores.  Register early-- classes are limited in size.  Registration fee covers instructor's fee- purchase of all supplies is the responsibility of the student.  To register by phone for North classes, please call (610) 779-2000, and press option #2, ext. 1278.  To register by phone for East classes, please call (610) 779-2000, and press option #3, ext. 3704.

Developing Your Creativity

Landscape Oil Painting
Sylvia Leffler-Shunk, Scull Hill Art
Wet-on-wet technique.  Materials (canvas and paints) are provided by the instructor.  Please bring paper towels.  A $25 material fee is payable to the instructor at the time of class.
#1 EAST:  Sunday, January 29; 11AM-4PM.................................$9
#2 EAST:  Sunday, February 12; 11AM-4PM................................$9

Creating with Pressed Flowers
Linda Conrad, Award-Winning Pressed Flower Artist 
Create a 9-in. decorative plate with pressed flowers and plant materials using decoupage.  The plate is for decorative purposes only.  A $20 material fee is payable to the instructor at the time of class.  
#3 EAST:  Saturday, February 4; 10AM-Noon................................$4
#4 NORTH:  Saturday, February 18; 10AM-Noon.............................$4

Joy of Juggling
Dave Bause
Juggling will improve your skill, coordination, rhythm and reflexes.  Improve your ability to concentrate and have fun.  You will be shown how to juggle scarves, balls, rings and clubs....all hands-on.  Ages 7-75 are welcome.  A $10 material fee is payable to the instructor at the time of class.
#5 EAST:  Tuesdays, January 31, February 7, 14, 21; 7PM-8:15PM..........................$10

For the Mind and Body

Zumba
Carla Snyder
Are you ready to party yourself into shape?  Zumba is an exhilarating, effective, easy-to-follow, Latin-inspired fitness party that's moving millions of people toward health and joy.  Please wear comfortable clothes and sneakers.  Bring water and a towel and be ready to have some fun.
#6 EAST:  Sundays, January 29, February 5, 12, 19; 11:30AM-12:30PM................$5 FULL

Tai Chi
Robert Wolfskill
A gentle form of Chinese exercise that promotes improved circulation, balance and posture, increased strength and flexibility, reduced stress and peace of mind.  Please wear comfortable clothes and sneakers.
#7 EAST:  Mondays, January 30, February 6, 13, 20; 7PM-8PM..........................$8  FULL

Five Secrets to Looking and Feeling Younger / Permanent Weight Loss
Dr. Kyle Bieber, DC- The Foundation for Wellness Professionals
This presentation will educate the audience about why diets don't work, why eating "fat" doesn't make you fat, the true value of being healthy and fit, how to regain your energy and vitality and much more.
#8 NORTH:  Monday, February 6; 7PM-8:30PM.........................................FREE
#9 EAST:  Wednesday, February 15; 7PM-8:30PM....................................FREE

Arthritis:  Alternative Approaches to Preventing and Relieving Joint Disease
Dr. Kyle Bieber, DC- The Foundation for Wellness Professionals
Over 50 million Americans suffer with joint disease.  This presentation explains what arthritis is, who is susceptible to arthritis, what causes it, how to relieve it and steps to help prevent joint disease.
#10 NORTH:  Tuesday, February 14; 7PM-8:30PM....................................FREE

Balancing Hormones Naturally: A Holistic Approach to Women's Hormone-Related Health Concerns
Dr. Kyle Bieber, DC- The Foundation for Wellness Professionals
Over 80 million women in the U.S. currently suffer from PMS and menopause symptoms.  Many of these women are confused as to what health options are available or what is right for them.  This lecture will discuss natural alternatives to these conditions.
#11 NORTH:  Wednesday, February 8; 7PM-8:30PM...............................FREE
#12 EAST:  Thursday, February 23; 7PM-8:30PM....................................FREE

Cleansing Your Body for Weight Loss and Better Health
Dr. Kyle Bieber, DC- The Foundation for Wellness Professionals
Learn how pollution, toxins and chemical impurities can lead to weight gain.  This course introduces a doctor supervised weight loss and detox program to rid the body of these impurities and quickly and safely lose fat.
#13 NORTH:  Tuesday, February 7; 7PM-8:30PM..................................FREE
#14 EAST:  Wednesday, February 22; 7PM-8:30PM..............................FREE

The New Solution to Fibromyalgia and Neurological Conditions
Dr. Kyle Bieber, DC- The Foundation for Wellness Professionals
This is a brand new lecture on fibromyalgia which introduces a new, safe, non-invasive and highly effective treatment which was previously only offered in California.  All participants will be offered a free pain relief test to see if this technique can help them.  Not to be missed, even if you have attended before!
#15 NORTH:  Monday, February 13; 7PM-8:30PM........................................FREE
#16 EAST:  Tuesday, February 21; 7PM-8:30PM..........................................FREE

Nioxin
Sara Goetz, Wella
Salon at Boscov's
Welcome to the world of Nioxin!  Whether you are male or female, having thinning or sun-damaged hair or want thicker, denser-looking hair, come learn about the 10-time Stylist Choice Award Winning Product Line that can supply the tools needed to help 80% of the population affected with these problems.  Come and get your own personal profile done from the Nioxin team and Boscov's team of professional hairstylists.  Register early- class size is limited.  Class fee is good toward product purchase.
#17 NORTH:  Wednesday, February 1; 6PM-8PM..................................$15

Clinique Skin Care and Cosmetics Workshop
Boscov's Clinique Representative
Join our Clinique professional for a workshop featuring new products and new colors for 2012.  You'll learn how to maintain a skin care regimen that really works for you and tips on make-up colors and application to enhance your best features.  Register early- class size is limited.  Class fee is good toward product purchase. (This class will be held at the Clinique Counter.)
#18 EAST:  Wednesday, February 1; 6PM-8PM......................................$15  FULL

It's Your Money

Introduction to Selling on eBay
Peggy Grant, Publisher of Peggy's Patterns
Learn the basics of selling items on eBay.  More information about this class is available at www.PeggysPatterns.com.  A fee of $22 is payable to the instructor at the time of class.
#19 EAST:  Monday, January 30; 11AM-1PM.......................................$5
#20 EAST:  Monday, January 30; 6PM-8PM.........................................$5
#21 NORTH:  Tuesday, January 31; 11AM-1PM....................................$5  CANCELLED

Selling on eBay- Beyond the Basics
Peggy Grant, Publisher of Peggy's Patterns
Learn more about the many features of eBay.  More information about this class is available at www.PeggysPatterns.com.  A fee of $22 is payable to the instructor at the time of class.
#22 EAST:  Monday, February 6; 11AM-1PM....................................$5
#23 EAST:  Monday, February 6; 6PM-8PM......................................$5
#24 NORTH:  Tuesday, January 31; 1PM-3PM...................................$5  CANCELLED

Secrets for Dealing with Difficult People
CTCE Federal Credit Union Representative
This interactive seminar will provide you with practical tips for handling difficult or "high conflict" people.
#25 NORTH:  Tuesday, February 7; 6PM-7PM..................................FREE

Auto Loan- Take the Wheel:  Get the Best Car Deal
CTCE Federal Credit Union Representative
Determine how much car you can afford, use a car inspection and test drive checklist, deal with dealers, negotiate the best car price, decipher financing options and warranties, save on car insurance and find help if you have problems.  
#26 NORTH:  Wednesday, February 8; 6PM-7PM.............................FREE

Women & Money 101:  Where Are You Now?
CTCE Federal Credit Union Representative
For women of all ages who want to take control of their personal finances, identify barriers and challenges to reaching financial goals and develop a personal action plan.  This seminar helps women determine current financial situations, understand unique challenges faced by women, explore money values and emotions and develop checklists and goals.
#27 NORTH:  Wednesday, February 15; 6PM-7PM..........................FREE

Keeping the Dream of Homeownership Alive
CTCE Federal Credit Union Representative
A complete explanation of the home buying process and what to expect from your first meeting with an agent to cash needed, closing costs and inspections, local market statistics, loan programs and understanding home purchasing costs.
#28 NORTH:  Tuesday, February 21; 6PM-7PM...............................FREE

What Every Child Should Know
Dot Hartman, Berks Encore
Whether planning for your own future or assiting an elderly parent or relative, there are many things to consider.  This course provides an overview of legal and financial considerations, insurance considerations and what your choices for receiving care will cost you.
#29 NORTH:  Monday, January 30; 6:30PM-8PM.............................FREE  CANCELLED
#30 EAST:  Thursday, February 23; 6:30PM-8PM............................FREE

Medicare- Turning 65? Retiring?
Andrew Heifer, ChFC- Pinnacle Capital Advisors LLC
This course discusses Medicare choices for when you are turning 65, retiring and losing benefits and paying too much for your supplement.
#31 EAST:  Wednesday, February 1; 6:30PM-8PM..........................FREE

The Benefits of Receiving Care in the Home
Andrew Heifer, ChFC- Pinnacle Capital Advisors LLC
This course will cover the many medical and psychosocial benefits of receiving care in the home.  Additionally, the Medicare home health benefit will be discussed.
#32 EAST:  Thursday, February 2; 6:30PM-8PM..............................FREE  CANCELLED

Get the Facts
Andrew Heifer, ChFC- Pinnacle Capital Advisors LLC
Learn how to squeeze more out of your retirement income, protect your nest egg and when you can retire safely without running out of money and how and when to move your 401K Plan to safe ground.
#33 EAST:  Thursday, February 9; 6:30PM-8PM...............................FREE

How to Maximize Your Social Security
Andrew Heifer, ChFC- Pinnacle Capital Advisors LLC
When should I start taking my Social Security?  Should I take mine or my spouse's?   How can I maximize what I will receive?
#34 EAST:  Wednesday, February 15; 6:30PM-8PM..........................FREE

Invest Like the Rich
Andrew Heifer, ChFC- Pinnacle Capital Advisors LLC
Learn how the wealthy invest.  This course will look at sector rotation and how to be in the winning part of the market even if it is cash.  Protect your investments with special orders and learn how convertible bonds can make money in up or down markets.  
#35 EAST:  Thursday, February 16; 6:30PM-8PM............................FREE

How Retirement Planning Has Changed in the 21st Century
Earl D. Schultz, ChFC & Member 'Ed Slott Elite IRA Advisor Group'
Strategic Money Management...a look at past investing and tax strategies that may no longer be appropriate and alternate strategies that may be necessary today.
#36 EAST:  Thursday, February 9; 6PM-7:30PM...............................FREE

Real Estate Investing 101
Tim Maue, Associate Broker- Berks Property Exchange, LLC
Review current marketplace overview, creating a plan and a portfolio, building a team, characteristics of a desirable property, locating properties, financing properties and property management.
#37 NORTH:  Thursday, February 9; 7PM-8PM.................................FREE
#38:  EAST:  Thursday, February 16; 7PM-8PM................................FREE

Fix Your Credit to Buy a Home
Katy Strain- Annie Mac Home Mortgage
Free credit repair seminar!  Free tips and advice on how to fix your credit so that you can get a mortgage and buy a home.  Most results in less than 6 months.  Learn from credit repair specialists from the area and learn the steps to getting a mortgage from a local mortgage lender.  A free tri-merged credit report to all attendees.
#39 EAST:  Tuesday, February 7; 6:30PM-7:30PM.............................FREE

Buying Short Sales and Foreclosures
Linda Strain- RE/MAX of Reading
Chris Strain- RE/MAX of Reading
Katy Strain- Annie Mac Home Mortgage
Great homes at unbelievable prices!  Learn how to navigate your way through the entire process, learn what is a good deal and what is not, financing and so much more.
#40 EAST:  Wednesday, February 1; 6:30PM-7:30PM.......................FREE

Facing Foreclosure- The Short Sale Option
Linda Strain- RE/MAX of Reading
Chris Strain- RE/MAX of Reading
Katy Strain- Annie Mac Home Mortgage
What do you do when you owe more than your home is worth?  Selling your home as a short sale is a confusing and lengthy process.  Learn the steps to take now and throughout the entire sale to make sure your house gets sold.  If you are facing foreclosure, a short sale may be the answer.
#41 EAST:  Wednesday, February 8; 6:30PM-7:30PM........................FREE

It's a Great Time to Buy a Home!
Linda Strain- RE/MAX of Reading
Chris Strain- RE/MAX of Reading
Katy Strain- Annie Mac Home Mortgage
Learn detailed inside information on topics such as credit scores, financing options, ways to find terrific deals, foreclosures and short sales.  We will go over what to expect from start to finish.
#42 NORTH:  Wednesday, February 15; 6:30PM-7:30PM.......................FREE
#43 EAST:  Monday, February 20; 6:30PM-7:30PM................................FREE

Top 10 Tips for Great Results When Selling Your Home
Linda Strain- RE/MAX of Reading
Chris Strain- RE/MAX of Reading
Katy Strain- Annie Mac Home Mortgage
Marketing and negotiating strategies to make your home stand out and produce great results.  Topics discussed will include pricing, marketing, staging, negotiating, appraisals, financing and industry secrets.  Receive informative handouts and have all your questions answered.
#44 EAST:  Monday, February 13; 6:30PM-7:30PM.................................FREE
#45 NORTH:  Wednesday, February 22; 6:30PM-7:30PM.........................FREE

AARP 55 Alive Driving Course (8 Hours)
Edith Bleichert
Produced by the American Association of Retired Persons (AARP) and conducted throughout the country, 55 ALIVE teaches preventive measures that save lives.  Each student receives certification at the completion of the 8 hour course, which is good for at least a 5% discount on driving insurance.  The law states that you must repeat the course every 3 years to continue to receive the discount.  Please bring a small snack or a packed lunch for break(s), pens, license and AARP membership card.  Please note:  A course fee of $12 for AARP members and $14 for non-members is payable in cash or check ONLY, at the time of class.  Please make check payable to AARP.  Sorry, this class may not be put on your Boscov's Credit Card account.  Register early- classes are limited in size.  
#46 EAST:  Thursday, February 2 and Friday, February 3; 10AM-2:30PM  FULL
#47 NORTH:  Monday, February 20 and Tuesday, February 21; 10AM-2:30PM  FULL

AARP 55 Driver Safety Refresher Course (4 Hours)
Edith Bleichert
Produced by the American Association of Retired Persons (AARP) and conducted throughout the country, 55 ALIVE teaches preventive measures that save lives.  Within 3 years of taking the first driver safety class, a 4 hour course needs to be taken in order to maintain the 5% insurance reduction.  Please note that the course must be taken within 1,095 days of the last class, not when then information is submitted to your insurance agency.  Instructions will be given in a classroom setting with a strong emphasis on tips to keep you out of an accident.  Please bring a small snack or a packed lunch for break(s), pens, license, AARP membership card and AARP certificate from last class.  Please note:  A course fee of $12 for AARP members and $14 for non-members is payable in cash or check ONLY, at the time of class.  Please make check payable to AARP.  Sorry, this class may not be put on your Boscov's Credit Card account.  Register early- classes are limited in size.  
#48 EAST:  Tuesday, January 31; 10AM-2:30PM
#49 NORTH:  Thursday, February 16; 10AM-2:30PM

Get Your Dancing Shoes On

Swing/Jitterbug and Salsa Dancing
Dave Potteiger- Louise Lamar Dance Studio
Move your hips to salsa, catch the beat of east coast swing music and jitterbug your way through a fun course!  Students may attend as singles or couples, no prior dance experience required, but please bring your dancing shoes and a bottle of water.
#50 NORTH:  Sundays, January 29, February 5, 12, 19; 12:30PM-2PM.....................$12

Social Dancing for All Occasions
Dave Potteiger- Louise Lamar Dance Studio
While learning to dance for special occasions, wedding receptions, night clubs and big band functions, meet new friends and have loads of fun.  Learn the foxtrot, waltz, tango, mamba, cha cha, salsa, jitterbug and merengue.  Students may attend as singles or couples, no prior dance experience required, but please bring your dancing shoes and a bottle of water.
#51 NORTH:  Sundays, January 29, February 5, 12, 19; 2:30PM-4PM.......................$12

Health

Simple Ways to Improve Your Memory
Presented by Kim Kostival- Berkshire Commons, A Senior Living Community, Genesis HealthCare
This will be a fun and interactive class for anyone at any age that will give you proven, practical everyday tools to improve your memory.
#52 EAST:  Saturday, Feburary 11; 10AM-11AM...............................FREE

The Sandwich Generation, Surviving Being the Parent to Your Parents
Presented by Kim Kostival- Berkshire Commons, A Senior Living Community, Genesis HealthCare
Get the facts you need to avoid the surprises, the power to deal with emergencies and the answers to deal with the "what if's" to help parents as they age.
#53 EAST:  Saturday, February 25; 10AM-11:30AM............................FREE

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Send Registration for Classes at East to:                    Send Registration for Classes at North to:

Attn: Public Relations                                              Attn:  Public Relations
Boscov's East, Reading Mall                                    Boscov's North, Fairgrounds Sq Mall
4500 Perkiomen Avenue                                          2910 Fifth Street Highway
PO Box 4116                                                            PO Box 4116
Reading, PA 19606                                                  Reading, PA 19605

Class #____  Class Name _____________________________________________

Class #____  Class Name _____________________________________________

Class #____  Class Name ______________________________________________

Class #____  Class Name ______________________________________________

Name ______________________________________________________

Address _________________________________________________________________

City ____________________________ State ______  Zip ____________

Telephone ________________________________ Check # __________

Boscov's Credit Card # ________________________________________

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CELL PHONE DONATIONS
Boscov's and the 911 Cell Phone Bank have partnered to promote responsible cell phone recycling and provide emergency communications to those in need. 

Customers who have used cell phones are encouraged to drop them off at the Customer Service desk at any Boscov's location.  Collected cell phones will be sent to the 911 Cell Phone Bank for processing.  In return, the 911 Cell Phone Bank will provide law enforcement in communities served by Boscov's with free emergency cell phones for seniors and victims of abuse.

About 911 Cell Phone Bank:
The 911 Cell Phone bank is an initiative of The Charitable Recycling Foundation, Inc., a 501(c)(3) non-profit organization.  It was created to provide an ongoing and readily available source of emergency cell phones to meet unexpected and urgent needs of vulnerable residents in communities nationwide.  Since its inception, the 911 Cell Phone Bank has generated more than 80,000 emergency cell phones for victim services organizations nationwide.  


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