Lancôme Prime it Boost It Eye Primer. A colorless, all-day, life-proof eyeshadow primer.
Lock in your eye makeup look with Prime It Boost It, and enhance eye makeup results! Suitable for all skin tones, this colorless formula not only intensifies the color of your eyeshadow, but also extends the wear for up to 14 hours.
In addition, this do-it-all eyeshadow primer is:
- Ophthalmologist-tested for safety
Using a concealer brush (or your fingers), apply a small amount of eye shadow primer onto the entire lid, blending up and out. Apply eye color as desired.
Pro tip: When creating a smoky eye, add a bit of Prime It Boost It to the lower lash line area with a small precise brush before adding darker shadows. This will help lock in the shadow!